We help companies manage the evolving technology landscape and make teams perform better, faster, simpler.

From vision, to strategy, through execution, we focus on understanding the business and the problems to be solved, and the definition of success.

Our focus includes:

• Technology strategy

• Technology, product, and stack assessments

• Risk assessments (security, scale, obsolescence)

• Team and people assessments

• Technology roadmap planning

• Capital & budget management

Each business and individual circumstance is different. Theory’s proven framework starts with a detailed business assessment to develop a custom-built strategy for your business.

Our focus includes:

• Technology vision and strategy development

• Technology execution management

• Technology investment alignment

• Technology transformations

• Team leaderhip

Driving business performance while balancing scale across an organization can be challenging. It starts with an assessment of people, process, and technology.

We work with our clients to develop sustainable growth strategies to drive their business and lead their teams through the growth process. Theory has a proven framework to help companies grow and scale while reducing operational complexity.

Our focus includes:

• Growth strategy development

• Technology, product, and operational Leadership

• Mergers & acquisitions

• Finance foundation and investment support.

Helping companies launch new products is where Theory started. We’ve launched hundreds of products for Startups and Fortune 500 companies. It all starts with understanding the problems your solving and the value the solution creates.

We work with companies to help them understand the scope of their problem space, the competitive landscape, the solution space, monetization strategies, how to introduce their product to market, operational management, measures and metrics, and how to adjust over time.